As Lead Designer on this project, I was responsible for shaping the overall creative direction involving translating complex product innovation into a clear, compelling brand story.

The Power of Clean Cleaning.

Leaf & Mineral is a range of highly innovative, scientifically validated, plant-based home cleaning solutions that are as effective as today's national brands and out-perform today's plant-based solutions. Leaf&Mineral delivers on performance -  and promises - without compromise.

Market: US, Canada