Creative Director and Lead Designer on the project. Branded as Unox in the Netherlands and Knorr across the rest of Europe, the challenge was to harmonise the Cup a Soup range into a cohesive pan-European design system.

The redesign elevates the iconic green cup as a distinctive brand asset, while repositioning the range to feel healthier and more natural—without losing its strong sense of taste appeal.

Market: Netherlands, Belgium, Poland.