Lead Designer and Illustrator, responsible for shaping the brand from the very beginning. Developing a visual identity with distinctive illustration motifs. From the early concepts through to final execution of packaging design to establish an ownable presence in a crowded category.

Osena is a new-to-world ready-to-drink hard seltzer designed to disrupt the category with a feel-good twist. Combining low-calorie, zero-sugar, low-carb credentials with a base of electrolyte-rich coconut water, it stands apart both functionally and visually—pairing bold, offbeat design with a relaxed tropical energy, complete with playful monkey characters that keep the tone light and irreverent.

Market: US