Creative Director and Lead Designer across a year-long project, leading a transatlantic team (US and UK) to develop design territories, portfolio architecture, logo design, packaging concepts, and a cohesive design system - through to final delivery of brand guidelines.

one+other, a new in-store brand for CVS, was brought to life through optimistic, joyful packaging and communications. Developed in close collaboration with CVS’s LGBTQIA+ community, the brand embraces real, un-retouched photography - creating an identity that celebrates diversity, inclusion, and authentic representation.

Market: US

Awards: Vertex Silver